Real-Time Social Media Brand Monitoring
Objective: To monitor brand perception across social media platforms and provide real-time insights into public sentiment and brand mentions.
Solution:
We built a real-time social media sentiment analysis tool that tracked mentions of the client’s brand across platforms like Twitter, Facebook, and Instagram. The tool provided insights into customer sentiment, identifying trends, and flagging potential PR issues in real time.
Outcome:
The client was able to respond more effectively to customer feedback and manage brand reputation, leading to improved customer engagement and a 12% increase in positive brand sentiment within six months.